DECISIONS ON GOLF LONG RANGE PLANNING GROUP PROPOSAL
MEMBERSHIP STRUCTURE
Approved the present golf membership both Primary and Secondary
Approved the present outside golf membership. The membership annual fee was not decided. The Staff will propose this in the 2012 Budget. The current non-resident member fee structure is not attracting new members.
Did not approve the Silver Membership
Recommended to Staff and the Budget Team that the Annual Golf Memberships for residents should have a monthly increase of not less than $10.00 or more than $20.00.
PLAY CARDS
Approved the Play Cards as contained in the Proposal
CHELSEA PRIORITY SYSTEM
Approved the Chelsea Priority System as proposed (eliminate reference to Silver Member
DAILY FEE PLAY AND WEEK END SPECIALS
Requested Staff to develop a program to increase daily fee play rounds and utilization of unused Tee Times - BOD to set a policy for a definite number of tee times allocated to outside play for all year. Staff to propose fee structure for residents and non-residents and define parameters for tee time allocation.
TOURNAMENT PLAY
Request Staff to develop a plan for outside tournaments from May to September
SUMMER PROGRAMS
Approved the Summer Play Card (See Play Cards above)
Supported the concept of a New Golfer Introductory Program and directs Staff to develop the program.
Staff is to explore the possibility of developing an Embedded 9-Hole Course
Staff is to explore and develop a Men's 9 Hole League
Staff is to continue to emphasizing the Twilight Rate
The Board agrees with the Proposal to delay purchasing a Golf Ball Vending Machine in 2012. GLRPG's proposal includes a "study" of the issue during the years delay.
Staff should continue to collect a daily fee for use of the Driving Range and offer an Annual Driving Range Pass.
EXPENSE MODIFICATIONS
Staff to itemize specific opportunities
GOLF SHOP/GOLF SERVICES REDUCTIONS
Staff should review current staffing levels and make changes as warranted for the 2012 Budget
ADDITIONAL ADVERTISING
The Board agreed that additional emphasis is needed and should be coordinated within the advertising/marketing program for the entire community.
GOLF CART UTILIZATION
The Board agreed with the recommendation to study and document golf car usage to determine in the size of the "fleet" can be reduced.
NEW GOLF OPERATIONS COMMITTEES
The Board did not approve a Golf Planning Standing Committee. The Board will determine how to monitor the Golf Program in 2012 and assign this task to a group yet unnamed. This would have been the oversight committee that tracks the financial impact of these changes. Its focus would not be on operations.
The Board agreed that the current Golf Operating Support Team should have expanded responsibilities and at least two Board appointed members from the community at large be added and this will be done in the near future.
GOLF OPERATIONS ORGANIZATIONAL CHANGE
The Board did not agree with the Golf Operations Organizational Change. The current organization reporting remains in place - The Golf Course Superintendent reports to the Director of Golf (DOG) and the DOG reports to the General Manager.
GOLF ORGANIZATIONS PARTICIPATION
The Board agreed that the Golf Organizations can be more actively involved in assisting the golf staff with tournaments etc. and communicate to their members issues such as slow pace of play, reminding members to fill divots and repair ball marks on the greens.
RESTING HOLES
The Board directs Staff to implement a program for resting holes.
SUN CITY VS HERITAGE HIGHLANDS
The Board agrees that more study is needed on the difference and similarities of the two courses but also believes that more study is needed to compare Heritage Highlands with surrounding courses.
DATA GATHERING
The Board agrees that more information is needed from golfers quitting the Annual Golf Program and will decide how to do this important task. Possibly the Men's Golf Association and Women's Golf Association can provide assistance.
GOLF COURSE WATER COSTS
The Board directed Staff and the Budget Team to cap the Golf Operation loss to no more than $300,000 for the budget year 2012. This item is not tied to Golf Course water costs or any other budget line item.
SHOTGUN STARTS VS TEE TIMES
Staff should address this in their 2012 Budget Proposal
THE BOARD OF DIRECTORS RESERVES THE RIGHT TO MAKE CHANGES IN ANY AREA OF THIS REPORT THAT IS DEEMED NECESSARY
